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Digital Marketing :


Digital marketing is a form of marketing for promoting and selling products or services on the Internet. It’s the process of leveraging different online marketing channels like search engines, social media networks, and email to reach your target audience.
Through digital marketing, you can find people interested in your offering, interact with them, and build trust with your brand.
Digital marketing has a number of types, the most important are website marketing, search engine optimization, content marketing, PPC advertising, social media marketing, email marketing, video marketing, and affiliate marketing.

300

Students Enrolled

9 L

Salary 3 Lacs to 9 Lacs

24*7

Online Live class Support

158

Students got placed

Digital Marketing

Module 01 - Introduction to Digital Marketing
  1. What is Digital Marketing?
  2. Why Digital Marketing?
  3. Digital Marketing platforms?
  4. Digital Marketing – Organic & Paid
  5. Digital Marketing era and the way forward
  6. Digital Marketing for students, professionals and businesses
Module 02 - Search Engine Optimization (SEO)
  1. What is SEO?
  2. Growth of SEO in the recent years
  3. Ecosystem of a search engine
  4. What are the kinds of traffic
Module 03 - On Page Optimisation (OPO)
  1. What is on-page optimization?
  2. HTML basics
  3. CSS basics
  4. Meta Tags usage
  5. Using Javascript to our Advantage
  6. Graphics Optimization
  7. Contextual interlinking
  8. Microformats & schemas
  9. Improving demographic score
Module 04 - Off-Page Optimization
  1. Linking Strategies
  2. Competitor Analysis
  3. Sculpting
  4. Link Baiting
  5. Professional Article Exchange
  6. Social Book Marking and Promotions
  7. Directory submissions
Module 05 - Misc Tools
  1. Google Webmaster Tools
  2. Site Map Creators
  3. Browser-based analysis tools
  4. Page Rank tools
  5. Pinging & indexing tools
  6. Dead links identification tools
  7. Open site explorer
  8. Domain information/whois tools
  9. Quicksprout
Module 06 - Search Engine Marketing (SEM)
  1. Introduction to SEM
  2. SEM platforms – paid platforms
  3. Introduction to Google AdWords
  4. What is Google AdWords?
  5. How is it different from other platforms?
  6. Create an AdWords account
  7. Key terminologies in Google AdWords
  8. Google AdWords Account Structure
  9. Ad approval process
  10. Campaign creation process
  11. Search & Display network
  12. Keyword Match types
  13. Keyword selection (Keyword planner)
  14. Display Planner
  15. Ad Extensions
  16. Different types of extensions
  17. Creating location extensions
  18. Creating call extensions
  19. Create Review extensions
  20. Ad creation process
  21. Keyword Grouping
  22. Bidding techniques – Manual / Auto
  23. Site Targeting
  24. Keyword targeting
  25. Demographic Targeting / Bidding
  26. CPC-based, CPA-based & CPM-based accounts
Module 07 - Advanced Campaign Settings
  1. How to handle different devices
  2. Mobile-specific bids
  3. Ad Scheduling
  4. Ad Rotation
  5. Ad delivery settings
Module 08 - Analysing Account Performance
  1. Account interface analysis of data
  2. Understanding metrics
  3. Search Terms report
  4. Placement Performance report
  5. Analyzing keywords, Ads
  6. Landing page relevance
  7. Quality score
  8. Ad Rank
  9. Cost/Benefit analysis of campaigns
  10. How to add / remove relevant keywords
  11. Optimization Process
  12. Keyword Optimization
  13. Ad Text Optimization
  14. Landing page optimization
  15. Bid/Budget optimization
  16. Return on investment Vs Branding
  17. Attain equilibrium b/w keyword relevance, ad text and Landing page quality
  18. Understanding LPQ and issues
Module 09 - AdWords Editor
  1. AdWords Editor
  2. Creating optimized campaigns
  3. Understanding AdWords Editor options
  4. Easy optimization of accounts
  5. Analysis of accounts using AdWords Editor
  6. AdWords Editor shortcuts
  7. Analysing existing accounts
  8. Exporting accounts into different formats
Module 10 - Conversions
  1. Understanding Conversion Tracking
  2. Types of Conversions
  3. Setting up Conversion Tracking
  4. Verify Conversion Tracking
  5. Tracking Conversions
  6. Optimizing Conversions
  7. Track offline conversions
  8. Analyzing conversion data
  9. Conversion optimizer
  10. Target CPA
Module 11 - Working with Display Network
  1. Ad Formats
  2. Creating Image Ads
  3. Optimizing image ads
  4. Choosing placements
  5. Frequency capping
Module 12 - Mobile Ads
  1. What is mobile ads?
  2. Creating mobile ads?
  3. What are the types of mobile ads?
  4. AdWords for mobile
Module 13 - Click to Call Campaigns
  1. Create click to call campaign
  2. Analyze the campaigns
  3. Optimize the ads for mobile
Module 14 - Youtube Advertising
  1. What is youtube advertising?
  2. Why should one advertise on youtube?
  3. Creating youtube campaigns
  4. Choose the audience for video ads
  5. Instream ads
  6. In-video ads
  7. In-search ads
  8. In-display ads
  9. Measuring your YouTube ad performance
  10. Drive leads and sales from YouTube ads
Module 15 - My Client Center (MCC)
  1. What is MCC?
  2. Who can be an MCC?
  3. How to signup for an MCC account?
  4. Adding clients for MCC account
  5. Monitoring child accounts
  6. What is MDS?
  7. UI Access and API access
  8. Creating multiple MCCs
Module 16 - Access Levels
  1. Sharing an AdWords account
  2. Different access levels
  3. Admin access
  4. Standard Access levels
  5. Email only Access
  6. Read-only access
Module 17 - Billing in AdWords
  1. Different types of billing
  2. Postpay and Prepay [Automatic and Manual]
  3. Billing issues
  4. Retry card
  5. Troubleshooting issues
  6. Primary card and back up card
  7. Promo codes and working with them
Module 18 - Invalid Clicks
  1. Tracking invalid clicks
  2. What should be done
  3. IP exclusion
Module 19 - Dynamic Search Ads
  1. What are dynamic ads?
  2. Creating dynamic search ads
  3. Keyword Insertion
Module 20 - Shared Library
  1. What is shared library?
  2. Shared Budgets
  3. Sharing negative keywords
  4. Creating shared audience
Module 21 - Reports
  1. Running keyword reports
  2. Campaign and Ad group level reports
  3. Placement performance report
  4. Running analysis reports
Module 22 - Remarketing Campaigns
  1. What is remarketing?
  2. How do I create a remarketing campaign?
  3. Remarketing campaigns
  4. Creating custom combinations
  5. Creating URL rule
  6. Creating a remarketing tag
Module 23 - BING AdCenter
  1. Bing AdCenter
Module 24 - Facebook Marketing
  1. Facebook Paid Marketing
  2. Running paid campaigns
  3. Managing interests
  4. Create custom audiences
  5. Create multiple adverts
  6. Power editor
Module 25 - Analyze Campaigns
  1. View FaceBook Insights
  2. Data Interpretation
Module 26 - Linkedin Marketing
  • LinkedIn Paid Campaigns
  • Module 27 - A/B split testing Web Analytics
    1. Introduction to Web Analytics
    2. GA Terminology (Dimensions & Metrics)
    3. Introduction to Reports
    4. Audience Reports, Traffic Sources and Content Reports
    5. Basic Setup
    6. Campaign Tagging & Reporting
    7. Understanding Conversions
    8. Understanding Goals and Funnels
    9. Dashboard
    10. Custom Reporting
    11. Understanding Events
    12. Linking and Using Data from Google Adwords
    13. Profiles
    14. Profile Filters
    15. Visitor Flow
    16. Real-Time Data
    Module 28 - Content Marketing
    1. Blog Marketing
    2. Article Marketing
    3. Cross promotions
    4. How to effectively market content
    5. Call to action via content
    6. Guest blogging
    7. Content Marketing tools (Around 30 of them)
    Module 29 - Email Marketing
    1. Importance of email marketing
    2. email Marketing platforms
    3. Creating e-mailers
    4. Tracking emailers
    5. Open rates and CTR of emailers
    6. Drive leads from emailers
    7. What is opt-in lists
    8. Create forms
    Module 30 - Lead Management & Digital Marketing
    1. Web to lead forms
    2. Web to case forms
    3. Lead generation techniques
    4. Leads are everywhere
    5. Social media and lead gen
    6. Inbuilt tools for Digital Marketing
    7. Ip Tracker
    8. CPC reduction (in case of paid ads)
    9. Group posting on Social Media platforms
    Module 31 - Social Media Marketing
    1. Social Media, Social networking & Social Media Marketing Defined
    2. Blogging and microblogging
    3. Social networking
    4. Video Sharing
    Module 32 - Social Shopping & Opinions
    1. Social News and Social Bookmarking
    2. Social events
    3. wikis
    4. Social Media Strategy
    Module 33 - Facebook Marketing
    1. Introduction to Social Media
    2. What is Social Media?
    3. How Social Media developed
    4. Managing Information Aggregators
    5. Google Alerts
    6. Blogs
    Module 34 - Getting Your Company Ready for Social Media
    1. Content Management
    2. Scheduling & Creating content
    3. Managing content programs
    4. Trademark Implications
    5. Working with Tumblr
    Module 35 - Influencers
    1. Who are they?
    2. How to find them
    3. How to use them to benefit your brand
    Module 36 - Facebook
    1. Creating groups and pages
    2. Tips and Guides
    3. Posts
    4. Paid Promotion
    5. Ads
    6. Contests
    Module 37 - Google+
    1. Set-up and usage
    2. Company profile
    3. Hangouts
    4. Authorship
    Module 38 - Twitter
    1. Set-up and usage
    2. Tips
    3. Promoted Tweets
    4. Buffer
    5. Hootsuite
    6. What is Tweetdeck
    Module 39 - LinkedIn
    1. Tips and Guides
    2. Review of profiles
    3. Linkedin posts
    4. Linkedin promotions
    Module 40 - Digital Communities
    1. Evolution of online communities
    2. How ideas travel
    3. Viralness
    Module 41 - Social Media Measurement
    1. The ROI in Social Media Marketing
    2. Tools and Dashboards
    3. Reputation and crisis management
    Module 42 - Social Media Measurement and Metrics
    1. Quantifying success
    2. Data mining and social media
    3. Social Media Measurement tools
    4. Data and social media
    Module 43 - Other Social Media Tools
    1. Google Trends
    2. Trending Topics
    3. Twitter trends
    4. Social Media Trends
    Module 44 - Facebook Paid Ads
    1. Facebook Object Ads
    2. Page Post Ads
    3. Sponsored Stories
    4. Facebook Offers
    5. Facebook Sponsored Stories
    6. Remarketing Ads
    7. Custom Audience
    8. Action Specific Targeting
    9. Facebook Premium Ads